In this issue
Four picks
Campaign Strategies
Why the LA Galaxy Skipped the Star Strategy
By skipping the star athlete playbook, the LA Galaxy turned the World Cup into a masterclass in local community loyalty.
2 min read
Digital
Google’s Narrow Escape and the Illusion of Market Remedies
Google avoided a structural adtech breakup, but behavioral remedies rarely fix fundamentally unbalanced markets.
2 min read
Trends
The Growing Pains of the Retail Media Gold Rush
As Amazon and Walmart dominate commerce media, rival retailers must unite or consolidate to win serious brand budgets.
2 min read
AI-related
Claude Fable 5.1 and the Friction of Delegating to AI
As AI agents gain real autonomy, the central challenge shifts from evaluating what they can build to managing the freedom they take.
2 min read