Wendy’s Bets on Tariq Hassan for Its Next Chapter
Tariq Hassan steps in as Wendy's marketing chief, tasked with defending the brand's position against fierce fast-food competition.
25 August 2026 · 1 min readIn this category
Six picks
How Hamilton and Christopher Nolan Redefined Movie Merchandising
Hamilton and Christopher Nolan turn movie merchandise into a secondary-market powerhouse through story-driven world-building.
13 August 2026 · 2 min read
Why Genesis Is Betting on Cinema to Redefine Luxury Branding
Genesis Motor America's festival short film signals a shift from quick marketing ROI to meaningful cultural patronage.
13 August 2026 · 2 min read
The Cost of a Monogram: What the Molly Tea Ruling...
A $1.5 million trademark ruling against Molly Tea reveals how collaboration culture has rewritten the rules of visual identity.
23 July 2026 · 5 min read
The Sun Care Paradox: Why Modern Brand Building Demands a...
Supergoop! CMO Lauren Weinberg explores how bridging the gap between Silicon Valley agility and genuine human empathy is defining the next era of brand building.
15 July 2026 · 4 min readThe 23-Hour Game: Why the NBPA is Rewriting the Rules...
With the launch of its B2C brand Plyrs Untd, the NBPA is reclaiming the cultural equity of its players, shifting the sports marketing landscape from passive endorsement to active player...
22 June 2026 · 4 min read