In this issue
Four picks
Digital
Target’s Playbook: How Ads, AI, and Speed Powered a Profit Surge
Target raised its full-year outlook as retail media growth, same-day delivery, and early AI commerce bets doubled quarterly profits.
20 August 2026 · 1 min read
Trends
The Commercial Rush for Women’s Sports
As demand for women's sports surges, Amazon innovates new ad formats to keep pace with soaring brand engagement.
20 August 2026 · 1 min read
Consumer Insights
How BTS Turned Brand Deals Into Community Rituals
BTS' latest brand partnerships show how modern fandom turns corporate drops into shared cultural rituals and collector milestones.
20 August 2026 · 1 min read
AI-related
The Familiar Economics of OpenAI’s Global Ad Expansion
As OpenAI prepares for an IPO, ChatGPT ads expand into 31 new markets, proving that even frontier AI relies on classic ad revenue.
20 August 2026 · 1 min read