In this issue
Four picks
Branding
How Hamilton and Christopher Nolan Redefined Movie Merchandising
Hamilton and Christopher Nolan turn movie merchandise into a secondary-market powerhouse through story-driven world-building.
13 August 2026 · 2 min read
Digital
Why Zillow and Pinterest Are Unlocking the Business of Moving
Zillow is sharing intent data with Pinterest, helping brands reach consumers precisely when major life moves spark new purchasing decisions.
13 August 2026 · 2 min read
AI-related
When the Campaign Is the Risk: AI and the New Rules of Brand Safety
AI and connected tech have shifted brand risk from media placement to production. Brands must now seek cultural permission before launch.
13 August 2026 · 2 min read
Branding
Why Genesis Is Betting on Cinema to Redefine Luxury Branding
Genesis Motor America's festival short film signals a shift from quick marketing ROI to meaningful cultural patronage.
13 August 2026 · 2 min read