In this issue
Two picks
Branding
The Sun Care Paradox: Why Modern Brand Building Demands a Tech Mindset and a Human Touch
Supergoop! CMO Lauren Weinberg explores how bridging the gap between Silicon Valley agility and genuine human empathy is defining the next era of brand building.
15 July 2026 · 4 min read
Campaign Strategies
Catching Lightning: What Dr Pepper’s ‘Romeo’ Reveals About Brand Agility
Keurig Dr Pepper and TikTok reveal how a viral jingle was transformed into a national campaign, offering a masterclass in brand agility and cultural relevance.
15 July 2026 · 4 min read